‘SPOT’ - The Storage Companion
One reason why you are reading this is that you are curious to find out what our loyal companion has to do with Storage Spot and It is just as important for us to tell you as it is for you to know.
Storage Spot is not you average self storage provider - and so it seemed perfectly obvious to us that we should not look anything like our competition.
The self storage industry has always been percieved as a notouriously conservative and dull business. In it’s simplest terms, “Storing is boring” - but it doesn’t have to be that way.
A bold decision was taken to approach the industry in an unusual and off-beat manner, without losing focus and perspective of the service we need provide. ‘Spot’ emerged as the central character because he encompassed all the ideals and qualities that fitted StorageSpot.
The iconic logo was designed to encompass all Storage Spot values and beliefs and would give it personality to make it instantly recognizable.
‘Spot’ brings a playful approach to storage, but with a serious underlying message, setting Storage Spot apart from its competitors and making it a market leader. He is instantly recognizable and has many values and characteristics that one associates with self-storage. Like we say - all dogs have a job, and Spot’s job is to look after StorageSpot (your “stuff”).
‘Spot’ is alert to whenever anything of yours moves, he follows where ever it goes, protects it, searches for it and guards over it at all times.
Spot represents security, trust-worthiness, peace of mind, alertness, intelligence, honesty and protection. Generally people have a positive connection to dogs, they are perceived as companions and protectors.
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